Providing accurate, consistent color across branded document families at all DigiCOPY locations.
Providing your audience with a consistent family of documents creates brand awareness. At DigiCOPY, we take seriously our commitment to provide you with high quality on demand prints that exceed your expectations. Our state-of-the-art color matching technology combines the power of digital print with the effectiveness of consistent color.
We meet with you to go over the color matching process. Your brand color information is then collected, including Pantone swatches and CMYK equivelants.
Correctly specifying color information in your files is critical to accurate color output. We provide you with helpful resources and guidelines to ensure your documents are setup for optimum results.
Optimum Color
Optimum color ensures that your brand color is reached on a consistent basis. Note that all of the following are factors in reaching optimum color output for your print project.
- • Cut Sheets: Our color matching software integrates with equipment that outputs cut sheets, such as 8.5x11, 11x17, 12x18, and 13x19. Products that fall under this category include business cards, postcards, brochures, flyers, books, magnets, and small posters.
- • Paper: Only white papers will guarantee optimum color output. If an off-white or colored paper is used, it may alter the look of color print.
- • Pantone Values: Pantone color values must be called out in native files for all applicable graphics and text. The use of Pantone values is the only way to ensure your brand color is matched consistently.
- • File Creation Software: Adobe Illustrator, InDesign and Photoshop are the only softwares that support Pantone color values. Thus, your documents must be created using one of these programs. Our Color Matching Guide Book gives step-by-step instructions on how to call out Pantone values using each of these programs.
Close Match Color
Close match color is not guaranteed to be an exact match to your brand color. Note that if any of the following applies to your print project, you can expect close match color output.
- • Large Format & Special Products: Large format and special product printing use different output processes than our digital presses. Therefore, close match color applies to these products, which include large format signs, banners, plastic cards, CDs and DVDs
- • Paper: If an off-white or colored paper is used, it may alter the look of color print.
- • CMYK Values: CMYK color values are called out in native files for all applicable graphics and text.
- • File Creation Software: Microsoft Word, Excel, or Publisher support CMYK color values. Our Color Matching Guide Book gives step-by-step instructions on how to call out CMYK values using each of these programs.
Your color profile is then built into our color matching software at any DigiCOPY location you request. This profile will recognize any called out colors in your documents and match them to the appropriate Pantone or CMYK value.
Combining your color profile with accurate document creation will produce consistent color output. It is our ongoing practice to ensure the accuracy and consistency of your print materials utilizing our state-of-the-art equipment and co-worker expertise.
